There’s a good chance that you have probably received a group text message. The most common type of group text message is a retail promotion. These retailers invite you to take advantage of a special offer. Here is an example: Text SALE to 313131 to save 15% off your next in-store purchase of $100 or more.
However, retail is not the only industry that benefits from group text messaging:
In some cases, political parties use group texting to communicate policies, organize volunteers, and solicit contributions. In fact, practically all political parties use group text messaging to encourage residents and citizens to get out and vote.
Some nonprofit organizations use text message marketing to communicate policies, organize volunteers, and solicit contributions. If you belong to a community group, you may have subscribed to a text marketing program to keep up-to-date on activities.
Some schools, colleges, and universities use text message marketing to support students, faculty, and staff. A group text messaging system can also be used to let parents know about school closures. It can also be used to synchronize campus personnel in the event of an unforeseen school emergency.
Many churches use text messaging to communicate with congregations. A text marketing solution can be used to send reminders about church services, classes, and community events. A texting campaign also builds relationships with the next generation of congregants by communicating with them in a way that is relevant to their lifestyle.