Group Text Messaging

Is Group Text Messaging Right for You?

Did you know that group text messaging generates open rates of more than 98%? When compared to the average open rate of email (21%) you can see why more and more enterprises and organizations use group text messaging as a primary marketing, outreach, and communications channel. 

And guess what? The benefits of text message marketing don’t stop with phenomenal open rates. In fact, group texts convert at more than 45% and most text messages are opened within the first few minutes of receipt. 

Many businesses, schools, nonprofits, and organizations benefit from bulk text messaging. Sending group text messages is one of the most effective ways to engage with prospects, customers, and members. It is simple, inexpensive, and easy! 

How Businesses and Organizations Use Group Texting

There’s a good chance that you have probably received a group text message. The most common type of group text message is a retail promotion. These retailers invite you to take advantage of a special offer. Here is an example: Text SALE to 313131 to save 15% off your next in-store purchase of $100 or more.

However, retail is not the only industry that benefits from group text messaging: 

Political Organizations

In some cases, political parties use group texting to communicate policies, organize volunteers, and solicit contributions. In fact, practically all political parties use group text messaging to encourage residents and citizens to get out and vote


Some nonprofit organizations use text message marketing to communicate policies, organize volunteers, and solicit contributions. If you belong to a community group, you may have subscribed to a text marketing program to keep up-to-date on activities. 


Some schools, colleges, and universities use text message marketing to support students, faculty, and staff. A group text messaging system can also be used to let parents know about school closures. It can also be used to synchronize campus personnel in the event of an unforeseen school emergency. 


Many churches use text messaging to communicate with congregations. A text marketing solution can be used to send reminders about church services, classes, and community events. A texting campaign also builds relationships with the next generation of congregants by communicating with them in a way that is relevant to their lifestyle.

How to Send A Group Text Message

  1. Partner with an experienced text marketing provider like EZ Texting
  2. Compose your text message
  3. Upload recipients
  4. Send
  5. Monitor results and replies

Most group text message marketing providers come well-equipped with features that allow you to save sent text messages as templates and schedule messages in advance. These features can be used to save you time and money when you have recurring messages to send, or when you want to congratulate each of your opted-in recipients.

Roadmap to Mastering Text Message Marketing

Keywords and Short Codes for Group Text Messages

There are various tools available to help you create a group messaging database, but none are simpler and more effective than Keywords and short codes. Keywords are the words that you ask your potential contacts to text to a short code number in order to opt into the group message service.

Keywords and short code numbers are provided by your service provider and can be included free in a subscription package. Most organizations tend to need just one keyword to create their group messaging database, but you can use multiple Keywords to market multiple offers simultaneously, pre-sort your database into interest sub-groups, or segment contacts geographically.

Other tools for creating a group messaging database include signup forms (widgets) which can be placed on your website or social media channels. Forms are a great way to add customers to your database. To get the most bang for your buck, consider offering a promotion or secret discount to entice people to sign up. Further, each signup widget can be assigned its own keyword so customers are automatically funneled into different groups based on their interests.

Start Group Text Messaging Today

If you’d like to learn more about group texting, our textperts are always available to answer your questions or concerns. We have worked with hundreds of businesses, schools, nonprofits, and organizations just like yours and we are ready to point you towards text message marketing success.

An ongoing text marketing campaign using custom Keywords and a 10-digit textable number has helped commercial real estate business Lee & Associates West LA to close major deals, resulting in over $1MM in revenue.

To kickstart your text marketing program, we recommend downloading our free guide: The 9-Step Roadmap to Mastering Text Message Marketing

Roadmap to Mastering Text Message Marketing


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We'll show you the nine steps all successful text marketers take when they are just getting started.


We use EZ Texting to administer a portion of our nutrition coaching…We have found that sending it right to them, eliminating the login or check your email step, has improved our read rate and adherence by at least 60%. In health and fitness, that’s the name of the game!

Jaclyn Weber
Marketing Director
Faithfully Fit

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The 9-Step Roadmap to Mastering Text Message Marketing is your getting started guide to bulk SMS. In this guide, we show you the nine steps all successful text marketers take when they are just getting started

Emails: 20% Open Rate, Slow Response Times

Social Media: Costly, Low Engagement

Texts: 90% Opened in 1st 3 Mins, Inexpensive


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