Communicating with employees using SMS is particularly effective when employers want to contact groups of people in their workforce — or all of their workforce — simultaneously.
The process for group texting employees involves logging into an SMS texting platform, selecting a list of recipients, writing a message, and clicking send. Within minutes the selected employees will be receiving the message wherever they are, whatever they are doing.
SMS text messages tend to be opened much quicker than other electronic forms of communication because people hear the buzz of an incoming message and reach for their mobile devices to find out who is trying to contact them.
In fact, 90% of recipients read text messages within three minutes of receiving them.
SMS text messages can be sent to groups of employees in areas with no Internet service and at times when data networks are overloaded — making them an ideal channel of communication to send alerts during an emergency.
The best platforms for group texting employees also report on performance data like deliverability and link tracking so that the sender can see how many people received and clicked on a link in the message.
In the event of an emergency, these reports can be a way of ensuring that all employees are safe. In the event of an office closure for a burst water pipe, communicating with employees using SMS is a far more effective way of informing employees of the closure, as most will read an SMS text message before looking at their emails or listening to a voicemail.
We are a medical facility and we use EZ Texting for employee notification. We send out emergency notices if we go on lock down, or have a weather-related issue. I also send out notices to certain groups, like nursing, if someone called in sick and I need them know there are schedule changes. It's a great way to get the same message out to the masses.
— Stacy O.