Mobile phones are no longer considered optional by most people in the United States. People rely on their connected devices for everything. Phones give information, direction, advice, fulfill business needs, and help us keep in touch with friends and family.
In fact, according to recent studies, 96% of Americans own a cellphone of some kind, and 81% of those are smartphones.
Savvy business owners have realized that text blasts provide a massive opportunity to reach large segments of their audience on their phones. The average smartphone user will unlock their phone 150 times each day — giving you 150 chances to be noticed every day by your target audience!